If you have been on Facebook for a while, we are sure you are aware of what Facebook contests are. Apart from being fun, these contests come with many advantages for businesses, whether big or small.
The most important advantage of these contests is that they invite a lot of engagement, which is also a prime feature of the leading social networking site. More and more brands are opting to have Facebook pages and running contests on them. This trend is picking up in a big way and is certainly not without any reason. Let us see what some of these benefits are:
Gives exposure to a page:
When you run a contest, you are giving immense exposure to your page and brand. People love to take part in these contests and also invite their friends, especially if there is a great prize to it. Even if a friend of friend does not take part in the contest, they are sure to hit a ‘Like’ for either your page or the contest post.
Increase the number of ‘Likes’:
With a contest, it is easy to go viral and garner likes for your page. Though most contests are time bound and come to an end, they are sure to give you ‘Likes’. You can also make it mandatory to ‘Like’ your page before a participant enters a contest.
Allows participation and engagement:
Facebook contests allows more and more people to participate. In addition to creating awareness about your brand, you will also get more responses and feedbacks through these contests. You can ask participants to share their experiences or feedback about your brand. This will give you insights about where and how to improve.
The insights provided by Facebook are extremely valuable and they give an idea about the demographics of your fan base. This information will help you to channelize your marketing efforts.
If you really wish to go big on Facebook, all you have to do is make your contest interesting, engaging and creative so that it generates curiosity and participation.