Social media has embraced every aspect of our lives including job searches. If you have not switched jobs in a while, then it is quite likely that you are unaware of the revolutionary changes that social media has brought to job searches especially in the last couple of years. Modern day job searches are a far cry from what they used to be with job seekers registering themselves with consultants or agencies that provided jobs. The scenario has witnessed a sea change in the last few years with the advent of social media. Let us check out a few of these apparent changes.
Most employers and recruiting organizations are making use of social media to look for the right candidate. Social media is now an important part of the recruitment strategy of most employers. Firstly this has allowed employers to build their own in-house hiring practices and procedures even if it is a small organization. Most companies have their profiles or pages set up in social networking sites, giving them access to an extensive data base. Secondly, the online presence of companies allows them to interact with prospective candidates in a less formal manner, allowing them to judge the candidate on a more personal level.
Thirdly, from the job seeker’s point of view, professional networking sites like LinkedIn, Meetup, Emurse, etc. allow them to showcase their skills and achievements in a professionally appealing manner. If a candidate has social networking profiles, it is more likely that he is shortlisted by recruiters who keep a keen watch on these sites. The key here lies in optimizing your profile in a manner so that it shows up in relevant search results. Last but not the least, fourthly employment through social media has opened up avenues for referrals. Since most people have widespread social networks on various platforms, these referrals work really well.
Keeping these benefits in mind, it can definitely be said that hiring and recruiting through social media stands at an advantage for both the recruiter as well as the job seeker.